How to Choose a B2B Site?

On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers. How to Choose a B2B site? Here are a few tips:

1 – Website traffic

Here you must consider 2 issues. First, how popular is the B2B site worldwide. (For example: tradetuber.com. You can Search Alexa.com to find website popularity). B2B websites ranked in the top 100,000 of all websites may be worthwhile. Lower ranked trade sites are either old and not worth your time or new and not worth your effort.

Next, how much traffic do they get from your primary market? For example, many B2B websites in China are very popular there, but they get very little traffic from America and Europe. If you are looking for buyers from these markets, then a popular B2B site in China will not be very effective.

Using Alexa.com, you can view country popularity lower on the page below the statistics tables. Check what percentage of users are in USA (or other markets) and what is the popularity rank in the country you are most interested to market to?

2- Directory Information

All B2B sites list companies in an online directory. However, you need to be concerned with B2B sites that simply buy lists to build their directory. On those sites – of which there are many – companies often don’t even know they are listed. In addition, company information is generally not updated.

The result of this is that you can spend time sending messages to companies and the response will be very low because the info is old, or the receiver doesn’t even know log in information.

At Importers.com, all directory listings have been created by company representatives. We have never purchased a list of companies and added to our directory. Moreover, we rank companies according to their online activity. Most active Free Members rank higher than others.

3 – Online promotion

The final consideration for evaluating a B2B site is to determine what kind of promotion you will receive. In this regard, all trade sites promote paid members more than free members. The question is, will you get strong enough promotion for it to be worth the membership fees?

It is worthwhile to join and be a free member of the leading B2B sites. In fact, it is a great way to evaluate which site provides the most qualified inquiries. However, creating simple accounts with poor information on free B2B sites actually hurts your company more than it helps it.

Whatever information your company has online, make sure it is detailed and professional. Anything less is a sales killer!

It is worthwhile to upgrade your membership at a B2B site that has active buyers of your products and will provide strong promotion for your products. For example, Alibaba is a great B2B site for Chinese companies – but in fact, suppliers from other countries are buried in search results below their “Gold Suppliers” – which are all from China. So, while the site is very popular, it does not provide strong promotion for traders outside of China.

4 – Site Evaluation

China Suppliers: To evaluate a B2B site, search the directory and contact buyers that may be interested in your products. Be sure you have a detailed company profile and good products details. Then, see what kind of response you get. If you receive a number of positive replies, consider upgrading to get more promotion on the site.

China buyers: most buyers don’t want hundreds of suppliers, they just want 1 or 2 good ones. So, consider what happens when you post a BUY lead. Does it get sent to thousands of companies – who then flood your inbox with all kinds of useless messages? Good B2B sites – like Importers.com – provide buyer services to help identify qualified suppliers. Rather than blasting your BUY lead to thousands, they select the most qualified suppliers and provide sourcing services to help you make a buy decision.

Considering the information above, here are the B2B websites that TradeStaff recommend. It is worthwhile for most companies to have a Free Member account at each of these. However, the B2B sites may not be best for your company and may not provide the best results when you upgrade membership. Be sure to do your own evaluation.

In conclusion, it is worthwhile to have a free membership at the leading B2B sites. However, at each site your company belongs to, be sure your information is detailed and professional. Buyers will Google your company name and if the information they find is not professional, you run the risk of losing their interest.

All B2B sites offer paid promotion – through membership and/or advertising. For most suppliers, it is worthwhile to upgrade at 1 or 2 sites that have active members in your target market, that provide strong online promotion, and that have proven effective in attracting buyer inquiries for your products.

Top Tips to Avoid Internet Marketing Course Rip Offs

If you have looked at Internet Marketing as a way to make money you will have come across a lot of programs and courses that claim they can get you to this desired goal with little effort, minimal cost and a small amount of time. There are literally millions of people who try internet marketing with the intention of retiring from their day job and spending more time with family. The alarming statistic is that over 95% of people who try internet marketing fail. So what do the 5% who actually succeed do? Well plainly explained, they persist. They learn from their mistakes and move forward.

How long does it take to become successful at Internet Marketing?

Most people believe that it will only take a few months to become successful internet marketer. This is usually not the case and the average time it takes to be successful online through internet marketing has been suggested to be 3-5 years. But what if you want to achieve your goals quicker than that?

Fast Track Success by gaining a Top Notch Internet Marketing Course.

There is a way to fast track success online and this is through your participation of a Internet Marketing Education. Be aware that the fast track can still take over a year and don’t plan to give up your day job just yet.

There are literally hundreds of companies who will offer their services to train you to become successful online through various strategies. A good education will give you the best chance to get your first dollars through your own efforts online. Some of these companies are very good, there are a few that are excellent, but sadly the majority are Internet Marketing Course rip offs.

How to Avoid the Unethical Operators.

High Pressure Salesmen.

Be warned about high pressure salesman. As part of gaining information about the course you are interested in you will be required to give your personal details including your phone number. This is normal and expected, how else can you find out about the internet marketing course if they can’t call you? So, when they call you, be aware of them asking lots of questions about how much you would like to make. They tend to use this information later if you begin to lose interest and say things like “But I thought you said that you wanted to make $XXXX.00 per month, how are you going to achieve that if you don’t sign up with us?” They use this method to reel you back in by using guilt and emotion. This is highly unethical technique and it is best to hang up if confronted by these type of tactics.

Be aware if they ask a lot of personal questions about your income, credit history, credit limit on credit cards and so on. They will gather this type of information to work out what you can afford to pay for an internet marketing education and will have no conscious about maxing out your credit cards. These operators will also try to convince you to join and hand over your money by saying things like “Well the course is normally $XXXX.00 but for you we have made it only $XXXX.00 on a special scholarship, we believe you have the potential and we don’t offer this to everyone”. Yes they do, they offer it to everyone. These unethical operators will often leave you with only a few hundred dollars credit on your card, after taking thousands, just so they look like they are doing you a favor.

When they call you make sure that you have questions for them, before the scheduled phone call sit down and think of things you would like to know. If they call before you are prepared, politely ask for them to call you back in a day or two when you have had a chance to think of some appropriate questions. Ethical operators will have no problem calling you back. Unethical operators will pressure you to talk that day on that call giving you no chance to think it through.

100% Money Back Guarantee.

Protect your self by ensuring there is a 100% Money Back Guarantee. Make sure that there is at least a 30 days from date of purchase in which you can get all of your money back, no questions asked. This is a vital question to ask, most internet marketing education courses do not offer guarantees or your money back, a few of the excellent ones do.

Student Support

If you enroll in and internet marketing course you will become a student of that course. It is crucial to your success that the program has excellent student support. You will have questions, they will need to be answered with in 24hours. Make sure you ask what support is offered to you as a student before signing up or handing over any money.

It is expected when learning something new you will get stuck from time to time and can not move forward until you get your question answered. If there is not excellent student support offered, then move on and find a program or course that does.

Free Resources Cd’s DVDs, Ebooks or Reports.

Make sure that the internet marketing educational program or course you are interested in has a way for you to access information about the course in your own home. Ethical operators will provide you with free information. Make sure that you can download to your PC or that the information can be sent to your home address with no obligation. The excellent internet marketing education courses will provide you with some information so you can take a closer look and decide for yourself in your own time.

Make sure you use the information given. There is no point to getting the information download or sent to you and not looking at it. If you were interested enough to give your details then you should at least to have a look at what they offer you.

Internet Marketing Education – What can you expect to pay?

This is a very big question. It might be worth while to think of an internet marketing education like a college degree. You are learning the skills to become self sufficient, provide a good living and in some cases it’s possible to achieve an executive level income. So ask the question, what is that worth to you?

Internet Marketing Course costs can vary greatly. Some offer a great education for under $500.00, to me this is not enough and they will typically take more money from you over the course of time by selling you beginner, intermediate and advance program modules. Totals are typically around $5,000.00 to $10,000.00

Some other courses will quote figures of $20,000.00 for a one year course. This could be considered an average cost of a good internet marketing course but there are a few gems out there, what I would call “excellent” internet marketing education courses for under $5,000.00. They are hard to find but worth looking for.

Home Based Business – Do Your Risk Management

Risk management with a home based business can prevent future damages to you and your finances. Risks in business can bring it to an abrupt halt. Risk management is a process where you can examine policies, procedures and operations to -o Identify the assets which are at risk like the name of the business, space etc.
o Predict what adverse event might occur and affect your business. Determining what could go wrong with the assets by risk assessment will certainly help you to identify which of the assets to insure.
o Determine how you will treat the risk and formulate a plan addressing each risk separately.
o Implement the plan which includes purchasing insurance coverage, training, tightening safety rules or changing deductibles.
o Monitor the results constantly. It will give you the ability to foresee the potential risks.It is very essential in a home based business to understand the various risks and its potential impacts on the business in order to mange it effectively.Preference of customers:The product or service you offer to the customer should be related to their preferences. You should upgrade your products so that they benefit the customers who will in turn build a long-term relationship with your company. Focusing on customer wants and needs will help minimize the risks.Alternate products:Being dependent on a single product or service for revenue is risky. When the market evaporates, you do not want to be left holding the bag. Based on market research, evaluation and developing new marketing concepts for your products and alternative products can help you maximize sales and also increase the interest of your customers.Build new clients:Your home based business depends on the goodwill of your product in the eyes of the customers, but if your business is closely linked only on a limited customer base, it is risky. If the customer base shifts, you will lose business. Therefore, you should build new clients and increase your growth prospects.Develop new channels:You need to have alternative suppliers and distribution channels for your products and services. Dependency on the key suppliers can expose the entity to risk if the supplier is unable to deliver your hottest selling product.Cultivating good relationships will help in long-term business. Payment strategies and set dates for payment will help avoid disillusionment between the parties. Although debt allows companies to grow, it should be limited to serviceable levels, as too much debt is dangerous.Financial planning:Proper financial planning can minimize the risk in a home based business. Right from the start of the business, cash flow highlights the potential risks. Expansion of business should be undertaken through a proper plan of financial resources, otherwise too much growth without finance and skill to keep pace, could lead to bankruptcy.Maintain standards:Maintaining the brand awareness builds reputation, which must be adhered to constantly. Proper standard and quality helps deliver value for the money. Customers want quality and a product that benefits them.In order to be effective and successful in your business you need to manage risks. Thinking, knowing and doing helps you in a never ending cycle of focusing, productivity and risk management in a home based business.

One Size Does NOT Fit All With Your Top Home Based Business!

You want to earn extra money from home, so you search and search to find something that doesn’t smack of scam and you decide to pull the trigger. The problem with buying programs off the internet, is that they are mostly one-sized-fits all. And unfortunately — its not your size!If you’ve bought any programs lately — and who hasn’t? Then you know the promise that you bought and the promise that you get are most often two different things!I heard a story from a friend just the other day who has plans to own a top home based business, who said she bought a program that was going to teach her home based internet marketing and help her to become “rich quick”! Now, I’ve tried to convince my friend that these too-good-to-be-true sounding deals — are most ALWAYS too good to be true — but she’s bound and determined, so I just sit and listen.Anyway, I listened as she described the program she bought. It promised that anyone could set up this affiliate program and could have it running in under a week. She would be able to earn extra money from home in under one week! Hmmm!As a one-sized-fits-all program, you’d think that it would need to be simple enough so that even the least computer savvy among the purchasers could follow along.In truth, she was hopelessly lost before the end of the second lesson. She struggled mightily to find the answers and ultimately gave up. Fortunately, she was able to get a refund of her money!The point is, to really be a successful program, you have to understand that each person marches to a different drum. No off the shelf program that is targeted to the masses will be able to predict the skill level and talents of everyone who buys the product. In fact, there would need to be several modules for beginner, intermediate and advanced.Another way to look for programs that might benefit you in your search for the perfect home based small business, it to look for something with a coaching component in it. The programs that I’ve seen be the most successful are programs that include coaching elements — they allow you to ask questions, learn at your own pace, take the lessons that are most suited for you and provide encouragement along the way.So if you’re in the market for a program to help you get started in your top home business, just remember that most products that promise to make you a millionaire Monday are junk. Look for good solid programs that will help you through the process and has good solid customer support in case you get stuck!Best of luck!

Starting a Home Based Business Can Be a Fun and Also Very Rewarding Experience

The need to make a lot of money helps to motivate many of us into starting a home based business. Not having to be a faceless person that is part of the grind of the daily rat race is another reason why it might pay to become a home entrepreneur. Before getting into the habit of making a living out of your home business venture it is of course necessary that you learn just what does it take to succeed in such a venture. Therefore, before starting a home based business you need to strategize in a way that ensures that you have a realistic chance of achieving your goal.Don’t Fail To Plan AheadMost businesses, home based and otherwise, generally fail because the entrepreneurs failed to plan their activities in advance and so it is necessary that you learn how not to repeat those mistakes when starting a home based business. You need to understand how you too can succeed with your home business and the first question that you need a good answer to is ‘just why you want to start a home based business’.Unless you know the reason behind why you should be starting a home based business you will not be able to build a strong foundation for the future and so you need to answer a few more questions to get things clarified. For example, are you starting a home based business to work the hours that suit you the best; or, is it to be your own boss and if so, why? Furthermore, is the home business your passport to increased earnings and finally, just how well prepared are you to start the business.The most important issue that requires a solid answer before starting a home based business is how well prepared are you for your new business venture. This of course means that you must already be confident in your abilities to face and overcome the many challenges that you will need to face including having to handle multiple tasks at the same time. That in turn means being prepared to put up with the stresses and strains of starting a home based business; so, you must be in good physical and mental shape.Next, you have to be sure that you are indeed well prepared and determined to put in as many hours as are required in order to succeed in your home business. What’s more, you should also have some outside support including from family members and from friends and you also need to be prepared to make sacrifices including accepting a lower standard of living till such time as your home business takes off and flourishes.To succeed in your home business you need to possess experience as well as have the necessary skills and these are important issues that you need to address before starting a home based business. That in turn means ensuring that you already have the experience in your chosen business field and you also need to be a person that can take correct and effective decisions and in double quick time as well. You have to learn to absorb new things so that you can improve your existing skills and also learn new ones as you go along.Before starting a home based business you must also be aware about your exact financial position so that before you get your home business going your pockets are stuffer with enough money to become a home business person. In addition, it is also necessary to have sufficient cash to operate your home business.As long as you address these issues properly and earnestly starting a home based business can prove to be a fun experience and one that will help you get off on the right foot and then achieve your goals.

Writing Guru Top 5 SEO Secrets From the International Business Guru

As a business director, owner or senior manager you may have never heard of a writing guru. However if you or your business has anything to do with an online presence, then you need to get up to speed asap before you miss the boat.

Just as business gurus are no strangers to conventional off line business, a writing guru is key to achieving exponential internet seo (search engine optimisation) natural organic growth.

Many offline businesses fail miserably when making the transition from off-line business to on-line business. Utilising the writing content skills of a conventional sales and marketing writer and proofreading specialist are usually two of the first mistakes made.

It is critical to understand internet seo, what it is, what it isn’t, what it’s for and what it isn’t for before even contemplating writing content for your new online business.

For a number of years internet seo companies and just about every individual tech guru I have ever employed basked in the glory of what conventional business gurus call the Voodoo and black magic of internet seo.

It suited them all to maintain an aura of mystic and elitism about SEO, because it enabled them to charge higher fees and dictate the terms of their retainers.

In reality once you crunch through the waffle and bull**it and employ a number of these seo specialists, it becomes clear and apparent that internet seo is not half as difficult as some specialists would have you believe.

Now it is fair to state that there are obviously a number of very professional and successful seo tech gurus in the online marketplace. The problem is finding them.

As the international business guru my full time occupation is a business growth consultant. I assist many businesses from multiple business sectors and have provided my business support, advice, training and consultation services in 42 different countries.

For the past few years I have been heavily involved in producing alternative complimentary revenue generation streams for offline businesses by placing them online.

This means that I have personally dealt with many web design companies, web developers, programmers and search engine optimisation specialists. When I tell you that I have had to fire 6 major seo companies in the last 2 years it should give you an indication of how poor the service offered by some of the major players is.

All of the seo companies I fired were dismissed because they failed to achieve more that what we could achieve ourselves in-house. They all made lots of promises but all failed to deliver more value than cost.

Whenever I enter a new business that has a desire to make the transition to an online presence, virtually every business owner states that he or she want to achieve first place on Google. I know this is not just something I have come across, as many other business gurus tell me they receive the same feedback.

So Google first position on page one is the bench mark that most business owners have in their minds. Frequently when dealing with most seo companies they will inform you that this mind-set is pre-programmed for failure.

All six of the seo companies I fired insisted when they signed up for their monthly retainer fees,that to achieve a first position listing on Google is a 9 to 18 month task for any new web site. Numerous reasons were given for this, but after you learn about internet seo and how it works, you soon realise this is factually incorrect.

In my experience employing a proven internet seo writing guru can get you high rankings in a relatively short time frame. The problem is finding a proven internet seo writing guru is very difficult because they are frequently snatched up by the larger seo companies.

However with the proliferation of businesses expanding on the internet it is becoming more common place to source a writing guru to produce all your online writing content and internet seo proofreading at a very realistic seo price.

This article is only focussed on natural organic growth positioning from producing written articles for organic search engine positioning.

Writing guru top 5 seo secrets by the international business guru describes how retaining the services of a writing guru to promote your online sales & marketing, or internet seo can help grow your business exponentially at a great seo price.

Business gurus are actively promoting a writing guru for writing content to slay online business competitors at great writing rates. A tech guru doesn’t have the internet seo proofreading skills to succeed.

The following top 5 seo secrets are just some areas for consideration.

#1 What Business Clients Want

Most clients want first page Google positioning at a reasonable seo price. Any professional internet seo writing guru or tech guru will advise you that prospective customers are 4 to 6 times more likely to buy from a company who feature on the left hand natural organic growth side of the search engine page than from companies featuring on the right hand side as PPC or sponsored links.

The first top 5 seo secrets from the international business guru is to employ a proven writing guru who understands how to achieve this by producing clever writing content and keen key word/phrase proofreading skills. A select number of business gurus will be able to point you towards a skilled writing guru who charges reasonable writing rates for your online writing marketing and writing media.

#2 Internet Seo

If you want your business to explode with sales on the internet, then the two most common methods are internet seo sometimes called natural organic growth positioning, which shows up on the left hand side of your screen when you type in a key word or phrase. The second is pay per click, known as PPC, or sponsored links. These typically appear on the right hand side of your screen and sometimes above the organic growth positions.

Natural organic growth positioning requires someone like an internet seo writing guru to write an article about you or your business. All search engines proclaim they exist first and foremost as information directories.

They like to provide informative articles for their online customers. Always check your writing content and proofreading and ensure your tech guru sources all your online writing marketing and writing media at a competitive seo price because the international business guru advises writing rates can vary significantly.

Business gurus advise the idea, is to write an article that is so credible that all the search engines recognise its value to their customers and it places high on the organic growth positioning.

#3 Writing Content

The international business guru suggests the success of writing marketing or writing media articles for internet seo comes down to the quality of the writing content.

Sometimes a writing guru will team up with a tech guru to ensure absolute top quality information is included in the article and that the proofreading is quality as well. Many business gurus foolishly maintain a blinkered approach to the seo price and writing rates when they should be focussing on the quality of the writing content.

#4 Tech Guru Proofreading

One of the top 5 seo secrets that all seo business gurus should be aware of the differences required by a writing guru for proofreading internet seo writing content. Writing internet seo content is very different to conventional business writing marketing or writing media. For example the international business guru states that one of the top 5 seo secrets is that an online writing guru may deliberately instruct the tech guru to allow some key word or key phrase spelling mistakes to remain in the article.

Although this flies in the face of conventional offline marketing, any skilled writing guru will have researched the online search phrases and if enough people key in a search word, or phrase which they spell incorrectly, then the writer will want to capture those search readers.

This is just one of the top 5 seo secrets that dictates a proven writing guru can command good writing rates without charging their clients an extortionate seo price,

#5 Writing Rates

This is the greatest one of the top 5 seo secrets, for which the international business guru advises the following. When you consider internet seo, writing content, writing marketing, writing media, proofreading and writing rates, you will never find a consistency from one writing guru to another.

When considering seo price, it’s best to focus on the quality of the article produced for you and the position or positions it has attained in the natural organic growth positioning.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.